As if Times Square wasn’t already teeming with enough mind-shattering excitement, the area’s newest store is particularly fantastic. Joining the Hershey’s and M&M’s store this week is Pop-Tart’s flagship store and cafe. Inside the cafe you’ll find Pop Tart sushi, which is bits of different flavored Pop Tarts wrapped in a fruit roll-up. How very New York City. As a longtime Pop-Tarts fan, I can’t be more thrilled. Though they are completely and utterly lacking in nutritional value, their nostalgic value make more than makes up for it. But according to this NYT article, their lease only runs until January, at which point the experts can decide if an entire store devoted to toaster pastries is really viable.
